Privacy Policy
Read very carefully:
What information do we collect?
Local Dod collects information in the following category:
Anonymous Usage History (non PII)
This information is strictly limited to the history of activities that the user engaged in while on our site. it does NOT include any personally identifiable information (PII).
For example, the string “sub+customer” in a cookie (see below for what cookies are) might indicate that you are both a subscriber AND a customer.
The purpose of this information is to improve your experience.
For example, by storing the fact that you are already a subscriber, we do not need to bother you with an irrelevant subscriber box.
Similarly, by noting that you are a customer, we can “bookmark” the last video frames you watched in our member area and remind you of this the next time you visit.
There is a small subset of this history that we use with 3rd parties, such as Google, for the purpose of measuring and improving the efficacy of advertising campaigns.
Some of these third parties, aggregate such information across many websites. This allows them to identify users who are more likely to be interested in specific offerings like fashion, sports, education and so on.
As an Internet user, you may experience the results of such aggregation by noticing how the ads displayed on Yahoo, for example, better match your interests (the optimistic scenario), or at least more closely match a website that you recently visited.
Whether you find this annoying and spooky or helpful and relevant, or perhaps both, you are in good company. This area of Internet advertising is new and controversial. The tradeoff between privacy vs. commercial efficiency has a long history, for example the “Do not call” list.
In any event, it is likely that either the government or the industry will adopt some form of “opt out” capability in the future to address these concerns.
What are cookies/clear GIFs and how do we use them?
Cookies: Like many other commercial sites, our site utilizes standard technologies called “cookies” and clear GIFs to collect information about how our Site is used. A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a website other than the one that set the cookie. A cookie cannot pass on a computer virus or capture any of the Personally Identifiable information.
Clear GIFs: At times, we work with third-party service partners that employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information and only track the visitor traffic and behavior to and on our Site.
Clear GIFs can “work with” existing cookies on a computer if they are both from the same website or advertising company. That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company’s clear GIF, the website would match the clear GIFs identifier and the advertising company’s cookie ID number, to show the past online behavior for that computer. This collected information can be shared with the advertising company. We do, at times, provide such information to our third-party advertising service partners, but that information never includes personally identifiable information.
Disclaimer
This policy may be changed at any time at PPC Renegade’s discretion. If we should update this policy, we will post the updates to this page on our Website. This policy was revised September 30, 2011.
If you have any questions or concerns regarding our privacy policy please send us your question by going here. You may also send a letter to:
Local Dod
927 Winston Way
Valencia, CA 91355